Basically, SEO helps business owners to increase their visitors who are searching for topics related to their business vertical. When we look at what people are searching online, they are searching and that’s how they find information. In this competitive world where the website count has reached in millions, if you wish to standout, you better have proper plan to promote your business in cyber space.
Search engines are the best way your customers and potential customers to find your business. But, they can only find you, if you appear on top. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines like google, bing via "natural" ("organic" or "algorithmic") search results for targeted keywords. 90% of organic search traffic goes to the 1st page search engine website results. What is more, excluding the paid ads, only 8% make it past the 1st page.
A recent survey showed that leads generated from SEO results in conversion rate of whooping 22%, which is 18% higher than any conventional marketing means. SEO is undoubtedly the best way to connect to your potential customers than any other marketing methods. But, implementing a good SEO strategy is not that simple with a lot of recent Google Ranking Algorithm Updates. SEO will help you accelerate your sales, improve your credibility and help you in brand building and is very cost-effective strategy with long-term impact. An impact of a good SEO campaign can remain beyond time for months, and even for years after you stop spending money on your campaign.
Why is SEO Necessary?
A good website will be able to make you effort less in marketing and selling your goods and your products. However, you must have to make it sure to make it visible through the online world. Whether you want to give more visibility to your personal blog, or your business website, SEO has been the most stable source of online traffic for the last 20 years.
1. SEO Drives Relevant Customers with High Conversion Rates
Search traffics are usually highly targeted down to minor details. With good SEO campaign and keyword research, you can find how big your market is and What users are searching for. You can drive such highly targeted audience to your website which usually provides high conversion rates. A recent study has shown that the conversion rates from SEO leads are up to 25%, which is higher than any other type of marketing or advertising.
2. SEO can Increase Online Sales
Finding stores and products physically is gone, today most of the people use search engines to find the stores or products they need. Recent surveys shows that almost 92% customers use the Internet to find the local businesses to buy from them offline. Yes, in the stores. This is one more reason why you cannot ignore the SEO if you are a business owner. Having a website is like having a sales person who works 24/7 and 365 days without resting.
There are people who seek out the Internet to find a solution to their issues and you are providing the answer at their doorstep in just a click. Without SEO, finding your website would like looking for a black cat in a coal cellar, it is there but no one can find it.
3. SEO Surpass PPC/Adwords Campaigns
PPC campaigns drive 25% of traffic but have 85% of marketing budget while SEO drives 75% of traffic but only have 15% of the marketing budget. The people who run PPC campaigns ignore a large part of the key ingredient that is search traffic where the potential customers exists. You have already done well with PPC advertising with only quarter of traffic, imagine what you can achieve with other third of the traffic? Answer is Nothing but if you do SEO for your website it will bring customers even after many years to your business.
4. SEO Helps in Brand Creation
Effective SEO campaign escalate your website rank to higher positions in search engine results. When customers search for particular topics and you are on top of the result, it helps improve your credibility. Brand building is often considered to be a hectic and mammoth task. You offer many things to customers and hopes that they will remember you at time of purchasing.
SEO campaign can accelerate your brand building efforts very effectively and help your customer memories your brand. As we know, SEO drives highly targeted consumers to your site and when you rank higher, the user is most likely to click on your site.
5. Long Term Marketing Strategy
SEO is a long-term strategy. While SEO can deliver quick results and that’s what many business owners need but, the impact lasts for a long time. Many marketing campaigns like PPC delivers quick results but, they are also expensive and have a specific time span. A recent survey showed that 82% of people prefer search results over paid advertising.
So, investing in SEO campaign is a smart move if you wish to stay longer in the competition. If you do your SEO correctly, your ranking will last even after you stop spending money on your SEO campaign.
SEO is the technique that increase the visibility of your business website on search results. It can be free and paid too. SEO is known as search engine optimization and tells us how to optimize our website through search engine guidelines. If you want to do SEO for your website or want to know more about SEO don't hesitate to call us at : +44-1296-586355 or mail us to: info@magichues.co.uk
Magic Hues - Best SEO company agency in Aylesbury London UK, aims to provide comprehensive and step by step support to our clients in climbing the difficult stairs of search engine results and achieving desired online visibility. The work at Magic Hues - Best SEO company agency in Aylesbury London UK, starts with us understanding your specific search engine rank requirements and then customizing our services and techniques to best serve your need.
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