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Strategies for Saving Money on your Digital Marketing Business

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Digital Marketing

The best business in the world does not have to be the ones with the most sales. One thing that helps a company stand the test of time is cutting expenses and maximising profits. As a digital marketer, there are many ways to ensure that you save significant money when marketing your business. Social media, blogs, newsletters, and more are free to create and use. It has helped many companies stay afloat without breaking the bank.

However, you might need a professional’s help to get the best results in your digital marketing business. If you want to save money, there some tips you can try to get a decent result. 

Strategies for Saving Money on your digital marketing business

Marketing on Social Media: it does not cost a dime to run a social media account. But with it, you can reach millions of people in a second. Some large corporations use social media to communicate with their new and potential customers about their latest products and services. But they have a professional who runs the account for them. To save some money while still benefiting from this opportunity, you can run social media accounts yourself. All it would take is some time and knowledge of how the platform works. In a matter of time, you would accumulate many followers and reach a wider audience. You can even incorporate stunning visuals to spice things up.

Create a Blog: you can reach your audience faster by creating a blog, and you do not have to make it about business. You can come up with entertaining content to engage your viewers and drive traffic to your website. But how would you profit from this? It’s simple! You can add a call to action at the end of your content or even indicate that your brand sponsored the content. This would draw attention to your brand, and your viewers might be interested in purchasing your products or services.

Email Marketing: Email marketing is an effective way to keep your viewers’ attention or followers on your brand. It is cheap, straightforward, and a great way to get your products and services out there without breaking the bank. It involves following up on your followers with some extra content that contains promotions or other products and services your brand offers. It also allows you to create a strong relationship with your customers by sending them personalised content. 

Grow your Followers Organically: One mistake many people make is to buy their followers using follower gain trains and more. This will waste your time and funds, especially if you have to pay for it. Buying followers and viewers would only give you an audience that does not care about what you have to offer. The only way you can get the right audience is by growing them organically. With the right content and understanding of social media, you would reach your target audience with ease.

SEO: You can always pay for ads on all digital platforms, but you are not interested in that. Instead of paying for ad space, you can use keywords in your content to make them rank entirely on internet searches. This way, your content would reach a more comprehensive and specific audience. It is not important whether your content is on social media or a blog or website

Cutting costs and maximising profit should be the primary goal of any business, digital or not. If you can save from your budget by following some of the tips mentioned above, you should do so soon.

Author : Ida Parsons









How branding boosts sales and business identity | Best Branding agency London United Kingdom

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How branding boosts sales and business identity

Branding is the process of creating unique and long lasting perceptions in the minds of consumers about our business. Branding is the method which establish an image of your company in your customers brain that comes to customers mind when ever they think about particular product or service. Branding makes your business brand as the customers most preferable & trusted choice. Magic Hues offers the most effective branding solutions in Aylesbury, London, United Kingdom that gives precise and successful branding experience.

A successful branding process is divided into three phases:

Brand strategy covers everything about your what your brand is, besides the visual look and feel. This needs to be note down in a brand strategy document.


Brand identity is anything you can see including your business logo, fonts, typography colours, and  visual elements like illustrations or photography, and icons. 


Brand marketing includes all the actions you take to accomplish your goals and build awareness for your brand among customers.

Every step that a brand takes to generate and build a reputation around its business niche and offerings are all part of branding process. Branding identity helps you to:

Helps You to Stand Out From Business Competitors

Irrespective of what type of business you are into, the industry you are part of, or what kind of customers you are targeting, you must know how to tackle competition. Branding helps you establish how you are unique, special, and different. It shows your customers why they should prefer you over your competitors.

Builds Brand Recognition

If you wish to build a successful business brand, you have to be recognizable. Appropriate branding through logo designing, website creation, and other assets helps you create a distinct style, and it also enhances your brand recognition in the market.

Acquires More Loyal Clients in No Time

Successful businesses are known to build an emotional connection with their audience. That emotional connection transforms a prospect into a client and eventually into a brand enthusiast. Branding helps you do this. Various brand strategies help you connect with the audiences deeply.

Creates The Best Brand Experience For Your Clients

For succeeding, you must provide a constant experience for your customers however they interact with you. Branding lets you control how prospects perceive and experience your brand.

Reach out to us on Clarity
if you are interested in getting some guidance on your brand.
Good luck!

How to drive more traffic to your website in Aylesbury, Buckinghamshire, London - United Kingdom | Web design London

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How to drive more traffic to your website

Designing and developing a website for your business and attracting potential online customers to your business in Aylesbury, London - United Kingdom is the dream of every business owner in United Kingdom. There are numerous ways to increase your website traffic. Let me explains some of the best ways to you here:


1. Advertisement

First way to increase your website traffic quickly and easily is to run ads on different platforms like Google, Bing, Facebook, Instagram, Twitter, LinkedIn etc. This way you will get tons of traffic to your website within no time. These types of paid advertisement methods are good when you have new website or fresh brand. This methods helps you to create brand awareness and tells people about your brand which haven’t heard about your brand earlier in United Kingdom.


2. Social Media platforms

Next best way to get massive traffic is to get users from social media by sharing you website content to different social platforms like Facebook, Twitter, Instagram & Pinterest. If you have good content on your website then proper social media marketing strategy will drive a lot of traffic to your website.


3. Search Engine Optimization / SEO

You might have heard 'Content is the King' and it is true. Great content is the key to high website traffic. Google and other search engines also rank pages higher which have a good content which are genuine and relevant. Google and other search engine also see many things which makes a web page content good. eg: If your webpage has good content then people will share it different forums, posts, social platforms, comments and other blog posts. That gives natural backlinks to your content which increase your search engine ranking thus brings more traffic and customers to your business.


4. Target Long tail keywords

Long tail keywords are very good as they have less competition and more targeted to user queries in internet. This also means that they are more relevant to users intent. That’s why the chances of good CTR is very high. Good click through rate means your web pages will come first in different search engine result pages.


5. Guest Blogging

Guest blogging will give you a backlink on a good site and you will get traffic from a site which has a large user base. Do not use it in a way that Google consider it as spam. Keep the posting frequent but not so high in per day volume.


The most important thing is to have a website for your business that showcase your services and products. Web Design is the process of making websites and mobile applications appealing to the target audience. The web designer needs to be good at creative techniques, and design skills, along with a strong foundation in the most recent technology of the web. The best web designers know that good web design can be attracted by the users and should reach Industry expectations.


Web design uses many of the same key visual elements as all types of design such as:


Layout: 

This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.


Colour: 

The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours.


Graphics: 

Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.


Fonts: 

The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as "web-safe fonts", so your designer will generally work within this widely accepted group.


Content: 

Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.


Mobile friendly websites (Responsive):

There are more cell phones on the planet than there are people, go figure! Cell phones are extremely popular – from iPhones, iPads, Androids, Advanced cells and Tablets all demonstrating distinctive perspectives of  your site!


Give your feedback in comments. We will help you to attract more potential customers to your website with our hands on experience in Web Designing, SEO and Digital Marketing. Feel free to contact us for more information.

Magic Hues is a Professional Website Designing Company in Aylesbury London UK, stays on best of the newest trends and technologies around the globe. Every business idea ranging from small to large takes wings and excels with a professionally designed website with our web design service. A Website is the first mode of contact for business with respect to the customers.


Why SEO is important for a website? Best SEO company in Aylesbury, Buckinghamshire, United Kingdom

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Why SEO is important for a website

Search Engine Optimization - SEO is a good way to marketing of your website. for using SEO to make a regular visitors and generate genuine leads is important for a website's success. Because it plays a vital role in attracting potential customers through online search. All business website needs SEO because Google is the most important source which brings customers to the business.

SEO is Google’s best way of determining which website pages deserve to rank highly on google top page for each query made by users through google search engine. So to ranking on the first page is the prime goal of all business websites who look for online customers around the world. SEO is very much important because it keeps the search engine results fair and accurate. It reduces the ability to manipulate these results as much as possible, so that the websites appearing for each search are there because they deserve to be there. The hard work and a website that appeals to their users correlate with high search engine rankings, so if your site meets these criteria, you will have a better chance at showing up your website in the Google search results.

Visitors trust google search engine results, and gaining a top place in search engines top rankings intimates searchers that your site is a credible source for what they searched for. Higher your website rank in search results pages, your website will get more clicks and traffic. SEO also improves users experience and make them happy, making your website more likely choice for new customers to become repeat buyers.


The main benefits of SEO for your website are:


High Website Visibility

SEO is one of the important factors to improve the visibility of your website in cyber space. Your website will start appearing on the first page of search engines with the help of quality SEO services. Visitors will easily find your website whenever they search for services or products you offer.


Long-Term Strategy

SEO starts its impact on your website within the first year of action being taken and this will continue for several years. This is a long-term strategy that gives better and longer durability to it for competing with other competitors to sustain in the market for many years.
 

Improve User Experience

SEO has become the best technique to improve the user experience for your website. Quality content and improving website ranking help to create a better customer experience for your website.
 

Build Credibility

SEO helps to build strong credibility for your website with an effective and clean user experience among the visitors and customers who visit your website.
 

Provide High ROI

Every client wants a high ROI for a small business. SEO is the key to provide a high ROI for any website. SEO has become important for improving website ranking and visibility by implementing top-notch strategies. Look for the best SEO agency Aylesbury United Kingdom, if you want to increase your brand visibility and marketing your website.

Importance of SEO Services are

  •     Increase The Traffic Rate For The Website
  •     Enhanced Revenue Output
  •     Minimum Investment
  •     Produce Capable Leads From Wide Range of Audience
  •     Improve The Search Engine Rank Of The Website


The search engine process is constantly changing, and your business call for an SEO company that can create steady results using verified techniques and SEO Strategies to make the best use of it. Using SEO services from a company like Magichues, Search Engine Optimization (SEO) Service Provider is more worthy than any other company. Your website needs to have an SEO plan if you are concern about the growth in terms of digital marketing and online business as it is one of the most significant and important elements of any organization to build an online presence and brand name.

What is SEO? And how SEO bring more potential customers to your business in United Kingdom?

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Search Engine Optimization is a well organized groups of strategies and techniques used to enhance traffic to your website so that it can perform well in the search engine results in turn brings more potential customers to your business. Magichues is a professional SEO agency based in Aylesbury, Buckinghamshire United Kingdom – who brings more traffic to your websites at affordable rates.


Basically, SEO helps business owners to increase their visitors who are searching for topics related to their business vertical. When we look at what people are searching online, they are searching and that’s how they find information. In this competitive world where the website count has reached in millions, if you wish to standout, you better have proper plan to promote your business in cyber space.

Search engines are the best way your customers and potential customers to find your business. But, they can only find you, if you appear on top. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines like google, bing via "natural" ("organic" or "algorithmic") search results for targeted keywords. 90% of organic search traffic goes to the 1st page search engine website results. What is more, excluding the paid ads, only 8% make it past the 1st page.

A recent survey showed that leads generated from SEO results in conversion rate of whooping 22%, which is 18% higher than any conventional marketing means. SEO is undoubtedly the best way to connect to your potential customers than any other marketing methods. But, implementing a good SEO strategy is not that simple with a lot of recent Google Ranking Algorithm Updates. SEO will help you accelerate your sales, improve your credibility and help you in brand building and is very cost-effective strategy with long-term impact. An impact of a good SEO campaign can remain beyond time for  months, and even for years after you stop spending money on your campaign.

Why is SEO Necessary?

A good website will be able to make you effort less in marketing and selling your goods and your products. However, you must have to make it sure to make it visible through the online world. Whether you want to give more visibility to your personal blog, or your business website, SEO has been the most stable source of online traffic for the last 20 years.

1. SEO Drives Relevant Customers with High Conversion Rates

Search traffics are usually highly targeted down to minor details. With good SEO campaign and keyword research, you can find how big your market is and What users are searching for. You can drive such highly targeted audience to your website which usually provides high conversion rates. A recent study has shown that the conversion rates from SEO leads are up to 25%, which is higher than any other type of marketing or advertising.

2. SEO can Increase Online Sales

Finding stores and products physically is gone, today most of the people use search engines to find the stores or products they need. Recent surveys shows that almost 92% customers use the Internet to find the local businesses to buy from them offline. Yes, in the stores. This is one more reason why you cannot ignore the SEO if you are a business owner. Having a website is like having a sales person who works 24/7 and 365 days without resting.

There are people who seek out the Internet to find a solution to their issues and you are providing the answer at their doorstep in just a click. Without SEO, finding your website would like looking for a black cat in a coal cellar, it is there but no one can find it.

3. SEO Surpass PPC/Adwords Campaigns

PPC campaigns drive 25% of traffic but have 85% of marketing budget while SEO drives 75% of traffic but only have 15% of the marketing budget. The people who run PPC campaigns ignore a large part of the key ingredient that is search traffic where the potential customers exists. You have already done well with PPC advertising with only quarter of traffic, imagine what you can achieve with other third of the traffic? Answer is Nothing but if you do SEO for your website it will bring customers even after many years to your business.

4. SEO Helps in Brand Creation

Effective SEO campaign escalate your website rank to higher positions in search engine results. When customers search for particular topics and you are on top of the result, it helps improve your credibility. Brand building is often considered to be a hectic and mammoth task. You offer many things to customers and hopes that they will remember you at time of purchasing.

SEO campaign can accelerate your brand building efforts very effectively and help your customer memories your brand. As we know, SEO drives highly targeted consumers to your site and when you rank higher, the user is most likely to click on your site.


5. Long Term Marketing Strategy

SEO is a long-term strategy. While SEO can deliver quick results and that’s what many business owners need but, the impact lasts for a long time. Many marketing campaigns like PPC delivers quick results but, they are also expensive and have a specific time span. A recent survey showed that 82% of people prefer search results over paid advertising.

So, investing in SEO campaign is a smart move if you wish to stay longer in the competition. If you do your SEO correctly, your ranking will last even after you stop spending money on your SEO campaign.



SEO is the technique that increase the visibility of your business website on search results. It can be free and paid too. SEO is known as search engine optimization and tells us how to optimize our website through search engine guidelines. If you want to do SEO for your website or want to know more about SEO  don't hesitate to call us at : +44-1296-586355  or mail us to: info@magichues.co.uk

Magic Hues - Best SEO company agency in Aylesbury London UK, aims to provide comprehensive and step by step support to our clients in climbing the difficult stairs of search engine results and achieving desired online visibility. The work at Magic Hues - Best SEO company agency in Aylesbury London UK, starts with us understanding your specific search engine rank requirements and then customizing our services and techniques to best serve your need.



Business benefits of a good website design, Web designing company Aylesbury – London - UK

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When a business has a trendy and modern design website, customers think that this business cares about its customers and user experience. It gives them a higher authority and reputation, which in time leads to a better conversion rate and sales. Keep in mind, that it's possible the site might the customer's first impression of the business. If it's negative, I wouldn't count on them coming back. 

 

Having a trendy website that is designed well is likely to help potential customers decide to choose your business over competitors. A trendy and well designed website shows that you are available for business and are keeping up with what customers want. This may also mean a customer trusts your website a lot more for e-commerce which is important nowadays as there are many fake websites around. 

 

A good website design should enable the customer to be able to find the information they are after as easily and quickly as possible. If this cannot be found easily, the time a customer is deciding to buy from you will increase and they may decide not to do so. So a benefit of the design would be that customers are gaining the knowledge they need in order to want to buy online from the business or visit a store.

 

There are several benefits of a website for a business as a website is the most cheapest source of advertising as compared to other sources. A website can explain a business & its services in a much better way even without the presence of the owner. It is time-saving sources as well as the customers can visit to a website at any time convenient to them even on the holidays also. Only a website is a source which will never be on the leave due to any of the reason.
A good and creative website design helps you to attract more potential customers to your business. A good web design will not have any obstacles and difficulties that stop users from taking the desired action. It will help the users to understand conversions and take relevant actions. The main benefits of a good website design is as follows:
 

  •  24/7 contact point with your valuable customers:

Designing a website will help you to provide access to your target customers as and when they needed to know the information they want. Even when your business is closed for the day, your website is still working hard to bring more potential users and convert them to loyal customers at their convenience

  • It is cost-effective business promotion media:

Having your business advertised online is way cheaper than advertising it through various forms such as print media, radio, television or by other means of advertisement. Designing a website will help you to promote your business without being heavy on your pocket. On top of that, sometimes a lot of versions of offline advertising available on the internet are free of cost

  • Your customers longing for it:

Eight out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than 70% head straight to the brand’s website for product information. Designing a website, helps you to resolve your customer’s curiosity and thereby making it easier for them to approach you and know more about your products and services from their living place.

  • Helps you go ahead of your competitors online:

Engaging yours website with modern SEO tactics like content creation, link building and/or social media marketing, helps you stay on top of the competition and attract more customers base to your business

  • Saves time and manpower:

A website for your business saves time by providing the customer right information about your services or products and in turn it can increase the trust. A beautifully designed and well organized website will deliver the right information within seconds so we can save that much manpower also. Website will bring customer queries and business owner can know about various requirements in the market. And business owner can improvise his services and products  in effective manner.



If you are looking for a web designer from Aylesbury, London, United Kingdom - who can design beautiful as well as relevant website feel free to contact us.

Why does your business need a website? | Importance of website for business | web design company Aylesbury

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In this digital lifestyle, it is absolute necessity for your business to have an online presence which bring more potential customers to your business. Websites, e-commerce portal and social media pages are the best options that are available for you now a days. Your own brand websites provide credibility to your business. And customers from any part of the world can check and know more about your business services and products, so a properly designed website provide more reach to your business with no time. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.

Websites these days are not just a requirement. It has become a necessity for businesses. Any organization that thinks otherwise is bound to fail in this era of digitization. A lot of small businesses don ‘think that a website is necessary. This may signify that they most likely don’t have an idea of the advantages of having a business website. Increased Potential Clients And Business Credibility Is Built. Having a business website can aid in generating more clients. Gone were the days where people used to flip the yellow pages of a phone book to look for products and services.

Today, customers and clients browse the internet which makes it much easier and convenient for them. Additionally, with positive reviews and feedback, your presence online will earn credibility.

Here are just a few of the many reasons why your business needs a website:

1. Bring more Potential Customers easily and effectively

Now days internet is the most popular to all and so everyone will check your online presence in internet. Customers just want to find any business establishments that offers the products or services that your company offers, having an online presence will give you a competitive edge. A simple Google search should provide them with all the information they seek. And your own website will help you to reach to your customers easily and effectively.



2. Showcase Your Services and Products Easily

Website gives businesses an effective platform for showcasing what they have to offer.
Whether its about the services or products we deliver. So its easy for the customers to know about the services and products that a business brand offers from their website without any delay. With a few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! An website is an extension of your brand that never sleeps. 



3. Easy way to Build Relationships with Customers

Website can interact with potential customers the way they want. And websites can deliver complete information about your business clearly. Website is the first impression that tells about your business to customers with a click. And client feed-backs from other customers that are in your website will make trust. And customers can see the management information and location information and more about the recognition your business won. In turn a website will make a strong relationship with potential customers within no time and effort.



4. Easy Way to Market Your Brand

Websites are the excellent marketing tools that showcase your products and services directly to your targeted customers. They are also some of the most cost effective methods of sending out information to thousands of people. Moderns consumers have even indicated that they look at companies in a negative light if they cannot find them online. Using the website for marketing purposes allows you to overcome distance barriers. Persons thousands of miles away can be learning all about your business with just a few keystrokes. The shareability of website allows your customers to easily spread the word about your business to all their friends around the world. Ultimately, website gives you the opportunity to market your brand in creative and exciting ways.



Modern businesses must ensure that they are not left behind. An online presence is one of the most important investments that a business can make.  And a website for your business is the easy and important way to make your online presence. The benefits are endless!

Magic Hues is a Professional Website Designing Company in Aylesbury London UK, stays on best of the newest trends and technologies around the globe. Every business idea ranging from small to large takes wings and excels with a professionally designed website with our web design service. A Website is the first mode of contact for business with respect to the customers.

For more information on how we can help your business build its online presence by building a website for your business, please contact us. We’d love to chat! 

Branding & Its importance | branding marketing agency Aylesbury - United Kingdom

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Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. Branding is a complex process that requires careful planning and calculated approach. Ideally, you should have your branding strategy worked out before you launch your online store to avoid working backwards to try and get your business aligned with customer expectations. A strong brand is easy to relate to and draws on values that resonate well with the target audience.

Why is Branding important?


First and foremost, a unique brand can have a huge impact on your business by giving you a competitive advantage over your rivals and helping you acquire and retain customers at a much lower cost.

New businesses (and therefore, new competitors) are springing up every day, an established brand can be an invaluable asset in bringing customers back time after time and generating profit. Regardless of whether you’re investing time and effort into crafting a compelling brand or paying no attention to it whatsoever, your business still has a brand; however, it may be completely different to how you intended to be seen.

By carefully constructing your brand through stories, relationships, marketing messages and visual assets, you have the opportunity of shaping your customers’ expectations for your business and creating a unique bond that goes beyond the buying-selling relationship.

Brands that manage to take a step further and establish a special, long-term emotional connection with their customers become lovemarks. Essentially, lovemarks draw on three key elements: mystery, sensuality, and intimacy. Mystery is infused by tapping into dreams and the powers of inspiration, building on the value of icons and myths, and exploring the ideas of past, present and future. Sensuality relies on the five senses to locate touch points with consumers, whereas intimacy is achieved through empathy, passion, and commitment. Transitioning from a strong brand to a lovemark can have a tremendous impact on your business, as you not only create customers for life, but they also become your greatest evangelists, promoting your products/services and driving continuous sales for you.

Good branding is strategic, while marketing is tactical. When you establish the higher objectives and clearly define your brand promise, you can start crafting a marketing plan that’s geared towards achieving those goals.

With years of collective team experience in Branding, Design, Digital Marketing & Technology Consulting Magic Hues aims to help you achieve your goals. Once the proper direction for your business has been determined, we are able to tactically achieve those goals through the expertise of our brand consultants.