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Top 5 ways to do Digital Marketing effectievly | Digital marketing company London UK

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Top 5 ways to do Digital Marketing effectievly

Digital marketing is the most prominent and effective business marketing method which is available and which works now a days. Most of the people know about the surrounding news from digital medias. And so digital media is a prominent channel for advertising and marketing. If we do a good digital marketing we will get enough trusted customers from digital media. Even we can make our brand popular using digital marketing. All together two reasons are there to do digital marketing, one is for brand promotion and second is for customer acquisition.


We have to do digital marketing by knowing the limitations of digital media. An effective digital marketing makes your brand more popular and can get more customers from digital media world. More over digital marketing is economical when compared with traditional marketing methods. And digital marketing is eco friendly, time saving also. With in clicks we can make our digital promo campaign live. And for digital marketing there is nothing to worry about regions because in digital marketing all world is our market place and we can get business from entire world.


Here are the most used methods for implementing digital marketing for your business. Which in turn gives more and more profit to your business in an economical way.


  1. SEO (Search Engine Optimization)
  2. Video Marketing
  3. SMM (Social Media Marketing)
  4. Paid Advertising
  5. Email marketing



1. SEO (Search Engine Optimization)

Search Engine Optimization involves the process of making our website links to come first in search engine results. SEO is evolving everyday so watch the search engine behavior very closely and do SEO. SEO can bring more potential customers around the globe which will increase your sales. Customers around the globe are searching for their desired products and so we will get customers who are really looking to buy our service or product. Only thing we have to do is present our products nicely and sell it by considering in mind that we need that customer forever. SEO included process like website optimization and content optimization. Most of the search engines will look content, if our content is good we will get good position in search engine ranking and thus will get good customers.



2. Video Marketing

Video marketing will ease the process of customer acquisition it will bring customers to our business according to the quality of our video. We can advertise in video platforms like youtube, vimeo,fb,instagram the thing is we must know the pulse of the customers and have to make video advertisements according to that. If our video advertisement is trendy and conveys the message properly it will boost our business like anything. We must know about the regions, age group and likes of customers then only video marketing will give the precise results. Even we can send the video using instant messenger platforms, email platforms. We can do video marketing even our budget are very less for advertisement. Before doing video marketing please keep in mind that video should be trendy and eye catching.



3. SMM (Social Media Marketing)

Social media is the fourth pillar of today and it controls and influences the life of people very deeply. So its a good and wide platform where we can find most of the potential customers those who spend a lot. Social media platforms learns the behavior and trends of people and so we can market our product or services accordingly. Whatever may be the social media platform people spend most of the time in that its like a part of their life so for boosting our brand and business we can advertise in social media platforms like facebook, linkedin, instagram, tiktok. Social media marketing is also cheaper and we can do marketing according to our budget. Social media marketing delivers instant results from that we can understand the customer behavior and change our marketing plan if needed. Social media marketing makes your our brand viral sometimes means our brand ideas will go like rocket if people like our social media ads.



4. Paid Advertising

Paid advertising on digital media is the most effective and innovative marketing service that works. We can set the budget according to our spending capacity and we will get the best result from it. Google Ads, fb ads plays the vital role in paid advertising sector. Paid advertising platforms deliver our ads strictly according to the instructions from our side and it will reach precise and exact customer easily. It is also done within mouse clicks. And we can change the ad at any point of time. People who search for particular service or product can only see this ads so its to the point advertising method.



5. Email marketing

As always email marketing is the evergreen marketing method which has its own importance since the inception of emails. It will penetrate to the specified customers inbox and convey our ideas about our products or services effectively. Email marketing method never fades instead it becomes the prominent method for e marketing at all time. Email contain the details and links about the product or service will give a clear idea about the brand to the customer. Serious buyers from around the globe will check it and they will buy it if the like it.



These are the top 5 methods for digital marketing. The main intention of any digital marketing method is to increase online customer traffic to your business in the most effective way. If you are looking to do digital marketing in united Kingdom, London, Aylesbury feel free contact Magic Hues. We Magic Hues do digital marketing for your business brand that will definitely bring quality customers to your business from around United Kingdom, London, Aylesbury.

 

 

Best strategies for social media marketing? | Digital MARKETING AGENCY London United KINGDOM

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Best strategies for social media marketing?


Recent years, the cyber world has witnessed the emerging importance of Social Media as a very important digital marketing tool that can give maximum exposure and greater marketing mileage for any business brand, product or service. A successful social media strategy can drive more web traffic and visitors to you and also help you to build a great customer relationship. And also increase sales. Let’s start step by step social media strategy. It has gone from being a mere fad or yet another simple platform where content can be published – and evolved into one of the most powerful marketing and advertising tools and strategies.

Social Media marketing as a digital strategy needs patience and consistency. It is a very crucial and important  step in establishing a brand image and building audience. Start with a strategic mindset. Get creative and use your existing ideas to create amazing posts or formats that will connect with your audience.

To begin with, there are some important points that a brand trying to hold their place across social media platforms must keep a note of:
 

Identify your Target audience

The content you will need to create depends on the product, services you wish to market to a particular target audience, so a content strategy will vary from business to business. It mainly depends on the needs of your target audience, so identifying your target audience is the first and the most important step.

Create useful & relevant content

You should try to create content which is useful and relevant to your target audience and at the same time it must also be relevant to your business and to what it does.

Unique & original content!

Your content should be able to establish you or your business as an authority in your area of expertise and create credibility and trust. To do this the content needs to be original and unique. Unique and original content will also be valued by search engines like google and thus it will rank higher up in search results, drawing in traffic.

Only problem is, it's very difficult to create original content, but don't worry, you don't have to be completely original, you can curate content. Everybody cannot create original content but you can easily curate content. (There are also apps on the internet which generate curated content for you, for a small fee.)

Content format (Text or Videos)

Now once you have some idea about what content you need to create, its time to actually create the content.

You can either create content in a text format (Articles) or in video format or both. For text format the obvious vehicle to distribute your content can be a blog. For video content, along with your blog, you can also use your YouTube channel to reach your target audience.

The above are the organic ways of getting traffic with your content, please note that this strategy will work only if you have a longer term perspective, you will have to be consistent in creating content. (At least write one article per week and keep doing it for at least 10 months to see any kind of result.)

Paid ads

If you do not have the time or patience for the organic approach, you need to be able to spend money and go for paid social media ads, that is another way to get traffic but then you do not need a content strategy, because you can directly advertise your product. Content strategy should generate traffic organically, thus paid ads are not generally used to get traffic to your blog etc. But they can be used to get traffic to your landing page, where you can sell your goods and thus justify the cost of advertising.

Guest posts

If your own blog pages are not ranking high up in search, the other way to get traffic would be guest posts. You can have arrangements to write guest posts on other more established blogs to share your content. You can also directly get the established bloggers involved as an affiliate to recommend your products to their captive audience, this of course is not a content strategy per se but is an affiliate marketing program which can be used in parallel to your content strategy.

Analyze and tweak

There will be lot of tweaking necessary as you go ahead with creating your content, you should constantly be able to see what works and what doesn't based on the traffic your content generates, Google analytics will come in handy here that also in free of cost!

Traffic is not everything but conversion is!

But traffic is not the final objective but conversion is! So please ask yourself, why are you trying to create this content in the first place. Your content strategy should definitely generate traffic but it's main objective is to create leads and convert those leads into sales for your business, that is the final mission of your content strategy.



Strategies for Saving Money on your Digital Marketing Business

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Digital Marketing

The best business in the world does not have to be the ones with the most sales. One thing that helps a company stand the test of time is cutting expenses and maximising profits. As a digital marketer, there are many ways to ensure that you save significant money when marketing your business. Social media, blogs, newsletters, and more are free to create and use. It has helped many companies stay afloat without breaking the bank.

However, you might need a professional’s help to get the best results in your digital marketing business. If you want to save money, there some tips you can try to get a decent result. 

Strategies for Saving Money on your digital marketing business

Marketing on Social Media: it does not cost a dime to run a social media account. But with it, you can reach millions of people in a second. Some large corporations use social media to communicate with their new and potential customers about their latest products and services. But they have a professional who runs the account for them. To save some money while still benefiting from this opportunity, you can run social media accounts yourself. All it would take is some time and knowledge of how the platform works. In a matter of time, you would accumulate many followers and reach a wider audience. You can even incorporate stunning visuals to spice things up.

Create a Blog: you can reach your audience faster by creating a blog, and you do not have to make it about business. You can come up with entertaining content to engage your viewers and drive traffic to your website. But how would you profit from this? It’s simple! You can add a call to action at the end of your content or even indicate that your brand sponsored the content. This would draw attention to your brand, and your viewers might be interested in purchasing your products or services.

Email Marketing: Email marketing is an effective way to keep your viewers’ attention or followers on your brand. It is cheap, straightforward, and a great way to get your products and services out there without breaking the bank. It involves following up on your followers with some extra content that contains promotions or other products and services your brand offers. It also allows you to create a strong relationship with your customers by sending them personalised content. 

Grow your Followers Organically: One mistake many people make is to buy their followers using follower gain trains and more. This will waste your time and funds, especially if you have to pay for it. Buying followers and viewers would only give you an audience that does not care about what you have to offer. The only way you can get the right audience is by growing them organically. With the right content and understanding of social media, you would reach your target audience with ease.

SEO: You can always pay for ads on all digital platforms, but you are not interested in that. Instead of paying for ad space, you can use keywords in your content to make them rank entirely on internet searches. This way, your content would reach a more comprehensive and specific audience. It is not important whether your content is on social media or a blog or website

Cutting costs and maximising profit should be the primary goal of any business, digital or not. If you can save from your budget by following some of the tips mentioned above, you should do so soon.

Author : Ida Parsons









How branding boosts sales and business identity | Best Branding agency London United Kingdom

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How branding boosts sales and business identity

Branding is the process of creating unique and long lasting perceptions in the minds of consumers about our business. Branding is the method which establish an image of your company in your customers brain that comes to customers mind when ever they think about particular product or service. Branding makes your business brand as the customers most preferable & trusted choice. Magic Hues offers the most effective branding solutions in Aylesbury, London, United Kingdom that gives precise and successful branding experience.

A successful branding process is divided into three phases:

Brand strategy covers everything about your what your brand is, besides the visual look and feel. This needs to be note down in a brand strategy document.


Brand identity is anything you can see including your business logo, fonts, typography colours, and  visual elements like illustrations or photography, and icons. 


Brand marketing includes all the actions you take to accomplish your goals and build awareness for your brand among customers.

Every step that a brand takes to generate and build a reputation around its business niche and offerings are all part of branding process. Branding identity helps you to:

Helps You to Stand Out From Business Competitors

Irrespective of what type of business you are into, the industry you are part of, or what kind of customers you are targeting, you must know how to tackle competition. Branding helps you establish how you are unique, special, and different. It shows your customers why they should prefer you over your competitors.

Builds Brand Recognition

If you wish to build a successful business brand, you have to be recognizable. Appropriate branding through logo designing, website creation, and other assets helps you create a distinct style, and it also enhances your brand recognition in the market.

Acquires More Loyal Clients in No Time

Successful businesses are known to build an emotional connection with their audience. That emotional connection transforms a prospect into a client and eventually into a brand enthusiast. Branding helps you do this. Various brand strategies help you connect with the audiences deeply.

Creates The Best Brand Experience For Your Clients

For succeeding, you must provide a constant experience for your customers however they interact with you. Branding lets you control how prospects perceive and experience your brand.

Reach out to us on Clarity
if you are interested in getting some guidance on your brand.
Good luck!

How to drive more traffic to your website in Aylesbury, Buckinghamshire, London - United Kingdom | Web design London

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How to drive more traffic to your website

Designing and developing a website for your business and attracting potential online customers to your business in Aylesbury, London - United Kingdom is the dream of every business owner in United Kingdom. There are numerous ways to increase your website traffic. Let me explains some of the best ways to you here:


1. Advertisement

First way to increase your website traffic quickly and easily is to run ads on different platforms like Google, Bing, Facebook, Instagram, Twitter, LinkedIn etc. This way you will get tons of traffic to your website within no time. These types of paid advertisement methods are good when you have new website or fresh brand. This methods helps you to create brand awareness and tells people about your brand which haven’t heard about your brand earlier in United Kingdom.


2. Social Media platforms

Next best way to get massive traffic is to get users from social media by sharing you website content to different social platforms like Facebook, Twitter, Instagram & Pinterest. If you have good content on your website then proper social media marketing strategy will drive a lot of traffic to your website.


3. Search Engine Optimization / SEO

You might have heard 'Content is the King' and it is true. Great content is the key to high website traffic. Google and other search engines also rank pages higher which have a good content which are genuine and relevant. Google and other search engine also see many things which makes a web page content good. eg: If your webpage has good content then people will share it different forums, posts, social platforms, comments and other blog posts. That gives natural backlinks to your content which increase your search engine ranking thus brings more traffic and customers to your business.


4. Target Long tail keywords

Long tail keywords are very good as they have less competition and more targeted to user queries in internet. This also means that they are more relevant to users intent. That’s why the chances of good CTR is very high. Good click through rate means your web pages will come first in different search engine result pages.


5. Guest Blogging

Guest blogging will give you a backlink on a good site and you will get traffic from a site which has a large user base. Do not use it in a way that Google consider it as spam. Keep the posting frequent but not so high in per day volume.


The most important thing is to have a website for your business that showcase your services and products. Web Design is the process of making websites and mobile applications appealing to the target audience. The web designer needs to be good at creative techniques, and design skills, along with a strong foundation in the most recent technology of the web. The best web designers know that good web design can be attracted by the users and should reach Industry expectations.


Web design uses many of the same key visual elements as all types of design such as:


Layout: 

This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.


Colour: 

The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours.


Graphics: 

Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.


Fonts: 

The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as "web-safe fonts", so your designer will generally work within this widely accepted group.


Content: 

Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.


Mobile friendly websites (Responsive):

There are more cell phones on the planet than there are people, go figure! Cell phones are extremely popular – from iPhones, iPads, Androids, Advanced cells and Tablets all demonstrating distinctive perspectives of  your site!


Give your feedback in comments. We will help you to attract more potential customers to your website with our hands on experience in Web Designing, SEO and Digital Marketing. Feel free to contact us for more information.

Magic Hues is a Professional Website Designing Company in Aylesbury London UK, stays on best of the newest trends and technologies around the globe. Every business idea ranging from small to large takes wings and excels with a professionally designed website with our web design service. A Website is the first mode of contact for business with respect to the customers.


Why SEO is important for a website? Best SEO company in Aylesbury, Buckinghamshire, United Kingdom

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Why SEO is important for a website

Search Engine Optimization - SEO is a good way to marketing of your website. for using SEO to make a regular visitors and generate genuine leads is important for a website's success. Because it plays a vital role in attracting potential customers through online search. All business website needs SEO because Google is the most important source which brings customers to the business.

SEO is Google’s best way of determining which website pages deserve to rank highly on google top page for each query made by users through google search engine. So to ranking on the first page is the prime goal of all business websites who look for online customers around the world. SEO is very much important because it keeps the search engine results fair and accurate. It reduces the ability to manipulate these results as much as possible, so that the websites appearing for each search are there because they deserve to be there. The hard work and a website that appeals to their users correlate with high search engine rankings, so if your site meets these criteria, you will have a better chance at showing up your website in the Google search results.

Visitors trust google search engine results, and gaining a top place in search engines top rankings intimates searchers that your site is a credible source for what they searched for. Higher your website rank in search results pages, your website will get more clicks and traffic. SEO also improves users experience and make them happy, making your website more likely choice for new customers to become repeat buyers.


The main benefits of SEO for your website are:


High Website Visibility

SEO is one of the important factors to improve the visibility of your website in cyber space. Your website will start appearing on the first page of search engines with the help of quality SEO services. Visitors will easily find your website whenever they search for services or products you offer.


Long-Term Strategy

SEO starts its impact on your website within the first year of action being taken and this will continue for several years. This is a long-term strategy that gives better and longer durability to it for competing with other competitors to sustain in the market for many years.
 

Improve User Experience

SEO has become the best technique to improve the user experience for your website. Quality content and improving website ranking help to create a better customer experience for your website.
 

Build Credibility

SEO helps to build strong credibility for your website with an effective and clean user experience among the visitors and customers who visit your website.
 

Provide High ROI

Every client wants a high ROI for a small business. SEO is the key to provide a high ROI for any website. SEO has become important for improving website ranking and visibility by implementing top-notch strategies. Look for the best SEO agency Aylesbury United Kingdom, if you want to increase your brand visibility and marketing your website.

Importance of SEO Services are

  •     Increase The Traffic Rate For The Website
  •     Enhanced Revenue Output
  •     Minimum Investment
  •     Produce Capable Leads From Wide Range of Audience
  •     Improve The Search Engine Rank Of The Website


The search engine process is constantly changing, and your business call for an SEO company that can create steady results using verified techniques and SEO Strategies to make the best use of it. Using SEO services from a company like Magichues, Search Engine Optimization (SEO) Service Provider is more worthy than any other company. Your website needs to have an SEO plan if you are concern about the growth in terms of digital marketing and online business as it is one of the most significant and important elements of any organization to build an online presence and brand name.