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How to Improve Your Local Business Findability

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The easier it is for potential customers to find your business online, the more money you will earn. Local business findability is a business's ability to be found by internet users in search engines and local listings.

With so many new businesses springing up every day, it's essential to ensure that yours is more easily found than your competitors'. 

Improving your local business findability will bring in more leads, phone calls, personal visits, and ultimately, paying customers.

This article will discuss the best strategies to improve your business findability.

Create and Optimise Your Google My Business Profile

Your company's internet presence would be diminished without a Google My Business account. A business address, phone number, speciality, and driving directions can all be included in this free listing on Google Maps, which anyone can see. 

Consumers may view and contact businesses, allowing businesses to post updates to their profile and watch how customers engage with their business on Google. Your business profile must provide searchers with accurate, up-to-date, and optimised information. This is an opportunity to show them the finest of your business!

Focus on Local SEO

Local SEO optimises a website's search engine results for the local region. When it comes to Google, that means making sure that your business appears more frequently in the Local Pack/Map Pack when someone searches for a specific term. 

Businesses that cater to locals rely on local search as a critical marketing strategy. Optimising your website's content is the first step in enhancing your local SEO efforts. To get high rankings in local search results, it is essential to build high-quality local backlinks (i.e., links pointing to your site from other local websites).

There are several other benefits of SEO for a business website. However, the most important one is how much more visible your company becomes.

Create Profiles in Local Business Directories

Having your business included in a local business directory other than Google My Business is essential. Search engines see these listings as organic results. To create or submit your business's listing in directories, look for a well-known, high-quality directory. Choosing low-quality directories can harm your local authority, while high-quality directories will help it.

Run Ad Campaigns Targeted at Locals

Paid advertising is a more efficient method of promoting your local business on search engines and social media. They are meant to assist businesses in providing their potential consumers with the information they need to decide when and how to shop at their store. Google will be able to show your adverts on its properties. This comprises the Google Search, Display, Maps, and YouTube networks. It increases your findability in no time.

Build an Active Social Media Presence

You need to have active social media profiles to maximise your local business findability. Showing your customers that you are still in business is essential for local SEO. The social media updates you make about a local event or a recent news story about your business may appear in search results.

Learn more about effective social media marketing in our recent post.

Having learned these strategies, examine your business's local search visibility to check whether you're implementing them.

If you can't find the time or skill to take all of the steps above and improve local business findability, we're here to help. With us, your business will enjoy the benefits of all 5 strategies and become an overnight success. We offer SEO and other digital marketing services at affordable rates. Contact us now

Samuel Ajuwon

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